"Diversified development... Xingyi Technology, Meiyou Technology, they are truly formidable!"
Ray Bus looked at the trending searches, his expression extremely complex, filled with regret:
"I've been an angel investor my whole life, with sharp insight, earning a fortune. But I never expected to miss out on the most formidable Meiyou Technology! Alas!"
A sigh, full of helplessness.
If only he had paid attention to Meiyou Technology earlier, invested in Meiyou earlier, he would have already made a fortune.
But unfortunately, Meiyou Technology developed too fast.
Like many investors, by the time Ray Bus noticed Meiyou, Meiyou was already fully fledged, with hundreds of millions in its accounts, not to mention earning tens of millions daily, not lacking money at all.
Later, Meiyou's revenue became even more terrifying, with abundant funds; they even started investing externally and naturally would not accept investments.
If that were all, Wang Yi also pursued diversified development, expanding from clothing and beauty to the mobile phone industry, becoming the biggest rival to Xiaomi phones!
Ray Bus's head felt as big as a bushel:
"Our Xiaomi's first batch order was 300,000 units, Xingyi Mobile ordered 30 million chips, half application chips, half baseband chips, which is at least the volume of 15 million phones!"
"The first batch orders are all starting from five million sets, that's incredibly ruthless!"
"This is completely here to disrupt things!"
"If you do this, with ample stock, how can I do hunger marketing?"
According to Ray Bus's plan, Xiaomi selling for 1999, the initial OEM material cost + taxes would be 1500, making no profit at all.
Stocking 300,000 units before the New Year, doing hunger marketing, creating a hype of a million people scrambling for it, just to make Xiaomi's name famous.
After the New Year, material costs + taxes would drop to 1200, profits would be higher, then large-scale procurement of components, mass production, and shipment would lead to huge profits.
But now, Xingyi Mobile completely disregarded ethics, directly offering millions in spot stock. If Xiaomi continues with hunger marketing and runs out of stock, it's over!
Consumers who can't buy Xiaomi phones will turn to buy Xingyi phones, what can be done?
Thinking of this, Ray Bus's expression turned somewhat ugly.
He immediately called a few senior partners to hold an emergency video conference:
"Everyone has seen the Meiyou Technology interview. President Song directly admitted to diversified development and officially announced Xingyi Mobile. In fact, it's a show of force, a show of force against our Xiaomi phones! Gentlemen, how do you plan to respond?"
Hearing this, the senior executives fell silent.
Xingyi Mobile's sudden emergence, with its strategy of large-batch ordering, completely disrupted Xiaomi's hunger marketing layout.
After a brief silence, a partner in charge of marketing spoke in a deep voice:
"I've also been thinking about this. First, hunger marketing is definitely out. We must abandon the previous strategy, procure large quantities of components as soon as possible, mass-produce, and ship to seize market share!"
As soon as the words fell, the Director of Suppliers was unhappy:
"No, the current cost is too high. Large-scale production and shipment won't make any money, and it will seriously affect our profit margins. At least wait until late December, when the cost drops to 1200, then we can procure components on a large scale, produce, and then ship in January."
"Wait until January to ship? The yellow day lily will be cold. I just received the latest news, Xingyi Mobile's prototype has been made, and after further testing, if there are no problems, mass production can begin in mid-November, and it can be launched in mid-December!"
"Right, if we wait until December to procure on a large scale and mass-produce, it will be too late. Even if it means no profit now, we must procure components as soon as possible, and distribute them quickly to seize the market!"
"But in that case, all our funds might be tied up, and there won't be much profit."
"Even without profit, we must increase production. Survival is paramount. We need to procure components on a large scale now, increase production capacity, and ship on a large scale before Xingyi Mobile launches. This will not only increase our market share but also seize Xingyi Mobile's market share, completely worthwhile!"
"No, what if we stock too much and can't sell it? Then it's over!"
"Don't worry, our Xiaomi phones are currently hot-selling, and with an unbeatable cost-performance ratio of 1999, they will definitely sell!"
"You're too optimistic. That's because Xingyi Mobile hasn't launched yet that we're hot-selling. What if Xingyi Mobile also sells at a low price, directly cutting off our path? Then we're finished."
"You're overthinking it. Xingyi Mobile might not sell low-end. What if they sell for 3000+?"
"You're too optimistic. If they sell for 3000+, we can still sell. But what if they sell for 2499 to grab market share? Then we're finished!"
...
The partners split into two factions, arguing until their faces were red.
Ray Bus sighed, motioning for everyone to quiet down:
"What both sides say makes sense. But unfortunately, we cannot control Xingyi Mobile's pricing; what we can decide is only Xiaomi's future!"
"If we immediately increase production, Xiaomi can take a gamble. It could be a bottomless abyss, or it could be a broad road."
"If we don't increase production, and Xiaomi continues like this, waiting for Xingyi Mobile to launch, no matter what price it sells at, Xiaomi's future will not be good."
"It can be said that if we gamble, we have a chance to win. If we don't, we will surely die."
Ray Bus sighed, appealing to both emotion and reason:
"Alright, that's how it is. Now let's vote by show of hands. Those who disagree with increasing production, raise your hands!"
Swish!
Swish!
Four partners raised their hands; they were the conservatives.
Ray Bus nodded:
"Those who agree to increase production, raise your hands!"
Swish!
Swish!
Another four people raised their hands; they were the radicals.
"4:4!"
Ray Bus frowned slightly, looking at the partners who hadn't raised their hands either time, and smiled:
"Are you abstaining?"
"Yes, we haven't decided what to do yet."
Ray Bus nodded:
"Then 5:4, I also agree to increase production!"
Saying that, Ray Bus also raised his hand.
He was still very decisive:
"Fight, and there's a chance to live. Don't fight, and you'll surely die. I also support increasing production!"
"Good. 5:4, the resolution to increase production is passed."
Ray Bus took a deep breath:
"Now everyone go contact dealers and increase orders. As for the scale, first... increase by 500,000 sets, deliver as soon as possible."
"Yes!"
Soon, the senior executives got busy, making phone calls one after another.
"Mr. Tanaka, our Xiaomi Technology plans to increase the order for 500,000 rear camera modules."
"Okay, no problem, Sony welcomes it."
"When can they be delivered? Mid-November?"
"November? Sorry, it will be late December at the earliest."
"Ah? Why?"
The Xiaomi executive was shocked.
"It's like this, Xingyi Mobile placed an order for five million rear lenses + five million front lenses, and they are rushing the orders. This has led to Sony dedicating a large portion of its production capacity to Xingyi Technology, so your order can only be scheduled at least a month later."
Xiaomi executive: "..."
On the other side, someone also contacted Sharp:
"Mr. Ito, our Xiaomi Technology needs to add an order for 500,000 screens, yes, still the old specifications."
"No problem, we will arrange it as soon as possible."
"When can it be delivered?"
"That's hard to say, it will probably ship in about a month and a half."
"Ah? Then it won't arrive for two months? Why!"
"Sorry, Xingyi Technology placed a one-time order for five million screens, and half of our production capacity is dedicated to them. The remaining capacity has also been allocated to other customers, so there's truly no extra capacity."
"This..."
The Xiaomi executive despaired.
A similar scene also appeared at Qualcomm.
But Ray Bus didn't know about these yet, still full of confidence:
"If we fight for it, as long as we add 500,000 components in November, we can sell 500,000 more Xiaomi phones in December and seize a lot of market share! Even if it doesn't make money, it can at least make Xingyi Technology uncomfortable."
"The 1999 price shattered Meizu's path and can also corner Xingyi Mobile!"
"It's okay not to make a profit, as long as we defeat competitors and squeeze them out of the market, Xiaomi can become the king!"
However, just as Ray Bus felt victory was within grasp, a phone call came in:
"Boss, bad news. Most of Sony's lens production capacity has been given to Xingyi Mobile, and they can only ship to us in at least a month and a half."
"How can this be?"
Ray Bus sighed, feeling unwell:
"It's fine, I'll personally contact Sony later!"
However, before Ray Bus could contact Sony, another call came in:
"Old Lei, Sharp screens won't arrive for two months!"
"What? All given to Xingyi Technology too?"
Ray Bus was furious.
"Yes, Xingyi Technology needs 3 million screens in two months..."
"Alas! I understand."
Ray Bus hung up the phone, feeling a bit tired.
Indeed, with Xingyi Technology's one-time order of five million units, which translates to 1-2 million units per month, Sony and Sharp naturally prioritize supplying Xingyi Technology.
As for their Xiaomi, the first batch was only 300,000 sets, and the additional order was only 500,000 sets.
The two batches combined are still smaller than Xingyi Technology's first batch.
How would suppliers choose?
Is it even necessary to ask?
"It's over. If screens and lenses are so slow, won't Qualcomm chips be even slower?"
Ray Bus's expression changed drastically, and he felt completely unwell.
However, what one fears most, happens.
Soon, a partner called:
"Big trouble. Qualcomm's production capacity has all been given to Xingyi Technology. Our additional order for Qualcomm chips can only hope to be scheduled in at least three months!"
"What? Three months!"
Ray Bus's mindset collapsed:
"Then it won't arrive until February next year? We can't wait!"
"No choice, Qualcomm said they need to produce Xingyi Mobile's five million application chips + five million baseband chips as soon as possible. And there are another five million baseband chips that also need to start shipping in March... In half a year, a huge order of 15 million chips, Qualcomm's newly added production lines at TSMC are all running at full capacity!"
"What should be done?"
Ray Bus's mind was in a complete mess.
A huge problem, too huge!
In the previous life, without Xingyi Technology's five million order impact, whether it was Sony, Sharp, or Qualcomm, they all had sufficient capacity for Xiaomi.
Xiaomi could add orders as they pleased, and they could all be supplied.
But this time, Xingyi Technology suddenly surged with a five million huge order, directly snatching all available idle capacity.
As a result, Sony and Sharp's orders were all pushed back to next year.
Qualcomm faced even greater pressure, with Xingyi Technology's 15 million chip order within half a year.
After half a year, a huge order of five million + five million for quad-core flagship processors + basebands again!
Suddenly, with an additional 25 million huge orders, Qualcomm couldn't handle it and had to ask TSMC to add production lines!
How could they have any spare capacity to deal with Xiaomi?
In 2011, Android smartphones were just starting, and the volume was still very small.
Whether it was Qualcomm, Sharp, or Sony, their current production capacity was limited, and they dared not expand too much at once!
It must be known that adding production lines requires a lot of capital, time, and manpower.
If too many production lines are added now, and there aren't enough orders later, leaving the production lines idle, the losses would be huge.
After all, this wave from Xingyi Technology basically booked the entire year's order volume for next year.
Without such a large customer later, Qualcomm also dared not aggressively expand production.
"What should be done!"
Ray Bus was anxious, feeling completely unwell.
Other senior executives also had complex expressions, some even finding it amusing.
They were originally arguing whether to increase production, and now, even if they wanted to, they'd have to wait three months.
A phone is a whole unit; if Qualcomm chips don't arrive, Xiaomi phones cannot be assembled.
Missing even one component won't work!
Soon, the emergency video conference was reconvened.
"Three months, three months!"
Ray Bus had lost his previous calm demeanor, instead fidgeting like an ant on a hot pan:
"By February next year, Xiaomi will be finished!"
"No, absolutely not!"
"Alright, I will personally fly to Qualcomm headquarters to talk with Mr. Jacob. As for other suppliers, I'll leave them to you. Each of you is responsible for one, and no matter what method you use, you must negotiate it!"
"We must ensure delivery within a month, so we can ship 500,000 units in December, ahead of Xingyi Mobile, and still salvage market share!"
"Good!"
Since President Lei had stated his position, others responded.
After that, the meeting ended, and everyone booked flights and arranged their itineraries, but they didn't have much confidence.
Especially Ray Bus, he had even less confidence.
Screens and lenses were relatively easier to deal with, after all, Xingyi Technology only had an order for five million.
But for Qualcomm chips, initially it's five million dual-core processors + five million baseband chips, and after finishing those, it's another five million baseband chips (for Nvidia's quad-core Tegra 3), and then another order for five million quad-core processors + five million basebands...
Where would there be extra capacity for Xiaomi?
Wang Yi, with a one-time order of 15 million + 10 million chips from Qualcomm, directly cut off Xiaomi's path!
"What kind of diversified development, this is just here to cause trouble. The phone hasn't even been released yet, and they've already snatched all the component production capacity, truly lacking in martial ethics!"
Ray Bus's mindset collapsed, his liver aching with anger, but he was helpless.
Whose fault was it that he disliked the high chip cost and only ordered 300,000 sets initially?
Otherwise, why would he be so passive?
Bosideng Headquarters.
All senior executives remained, holding an emergency meeting.
Bosideng's CEO Gao Shengkang said coldly:
"What a Meiyou, what a diversified development!"
"They even want to enter the down jacket market, such a huge appetite, aren't they afraid of overeating themselves to death!"
Originally, their Bosideng was dominant in the down jacket market, and now Meiyou has arrived, and Zhenyou too!
With the current popularity of Meiyou and Zhenyou, they will definitely snatch a lot of market share.
"What do you all think about this?"
The Vice President took a deep breath:
"Meiyou and Zhenyou in the down jacket market will have a certain impact on us, which cannot be curbed. But we can also counter-attack and go into their markets!"
"Are you talking about the 'pure desire' style?"
Gao Shengkang frowned slightly, decisively rebutting:
"No, now the whole country, and even abroad, knows that the pure desire style belongs to Meiyou. If we follow suit, we're asking for trouble. Moreover, it's almost November, pure desire style dresses won't sell, and following pure desire style pajamas isn't worth it."
"Right, we can't follow suit! HM's stock price has fallen by almost half because they followed Meiyou's pure desire style, we cannot repeat the same mistake."
"Actually, we don't need to follow Meiyou's pure desire style. We can learn from Meiyou's successful experience and pursue diversified development!"
A major shareholder spoke with a smile:
"They do clothing, beauty, invest in film and television, make mobile phones, diversified development, and so can we!"
"Tell me more."
Gao Shengkang became interested; diversified development appealed to him.
"Chairman, Meiyou initially rose to prominence by investing in 'Love Is Not Blind' and signing the lead actress Ye Xiaohe. As a result, 'Love Is Not Blind' was a box office hit, Ye Xiaohe became incredibly popular, and Meiyou's recognition also greatly increased, bringing in money like a tide. We can also invest in movies, then integrate advertising, and also sign the lead actress."
"That's a good idea."
Gao Shengkang nodded.
"And beauty products can also be made; it's also a highly profitable industry. Beauty products can be sold alongside our clothing in our stores. It can also be considered an expansion of our business."
"This can be considered."
Gao Shengkang became interested.
"As for mobile phones, forget it, we are not familiar with them. But we can vigorously develop men's wear and children's wear; these are Meiyou's blank markets. And women's wear can also be developed. As long as there are more fields, even if down jacket sales drop, total revenue can still go up."
Gao Shengkang nodded:
"Well said! Meiyou succeeded through diversification, and so can we. From now on, Bosideng will pursue comprehensive diversified development! Does anyone have any objections?"
"Seconded!"
"Seconded!"
"Supported!"
"Absolutely supported!"
"Must diversify, otherwise we will be defeated by Meiyou!"
...
Originally, there were still some within Bosideng who opposed the diversification strategy, believing they should focus on the down jacket business.
But ever since the interview report on Meiyou Technology came out, from shareholders to senior executives, everyone fully supported diversification, even wishing Bosideng would diversify immediately.
After all, Meiyou had already achieved huge success in multiple fields through diversification, thoroughly proving the feasibility of diversification!
Bosideng executives felt that if Meiyou could succeed with diversification, so could they!
Even those who originally opposed diversification began thinking about how to diversify!
"Good, Bosideng's diversification strategy is passed unanimously. Now let's discuss the areas of diversification."
Gao Shengkang said with a smile:
"First, in the apparel sector, in addition to down jackets, vigorously develop men's wear, women's wear, children's wear, and other multiple fields. To this end, we need to open stores on a large scale, increasing the number of stores! And even the number of brands, and internationalization!"
"Especially men's wear and children's wear, I guess Meiyou will also enter these two major markets next, and what our Bosideng needs to do is to preempt the market, not giving Meiyou a chance!"
"To this end, in the coming year, we will open 2,000 men's wear specialty stores, 1,000 children's wear specialty stores, and 2,000 women's wear specialty stores nationwide! Does anyone have any objections?"
"Seconded!"
"Men's wear, women's wear, children's wear are the easiest for our diversification to succeed, absolutely supported."
"Seconded!"
...
Gao Shengkang continued:
"Good, second, beauty products! Meiyou's beauty products achieved nationwide hot sales by acquiring a beauty factory and then branding it with Meiyou. Our Bosideng can also do this, immediately establish Bosideng Beauty, then acquire a beauty factory, replicating Meiyou's model!"
"Agreed! Our Bosideng has over 14,000 specialty stores worldwide, a stronger brand, and more advantages. If Meiyou can earn, so can we."
"I also agree."
"Beauty products are the second diversification strategy, no problem."
Gao Shengkang nodded, continuing:
"Third, invest in movies, integrate advertising, to further enhance our Bosideng's brand recognition. Everyone see if there are suitable projects."
"Okay."
"Fourth, Meiyou Mall is developing e-commerce, we can develop real estate, further diversifying..."
...
Wang Yi had no idea that his "diversified great deception" had been so successful.
So much so that Bosideng also began aggressive expansion.
No choice, Bosideng had been too smooth in the past few years, and down jackets were too season-limited, they had long wanted to diversify.
Song Sining's interview report completely ignited Bosideng's passion for diversification!
BYD Headquarters.
Wang Zhanggui's mouth twitched:
"Chairman Wang, Chairman Wang, you didn't let me diversify, but you secretly diversified yourself, and even made it your winning formula!"
"What's the meaning? Are you afraid BYD will grow big, launch BYD phones, and steal your Xingyi Mobile market? Or are you worried BYD will make beauty products?"
"You, your perspective is too narrow!"
"But this also shows that my diversification strategy is correct; home appliance business, computer business, tablet business, all must continue to be pushed forward!"
Wang Zhanggui took a deep breath:
"Once we get through the debt crisis and have money, we will vigorously develop the home appliance and computer businesses!"
"When I succeed, I'll see what Chairman Wang says then!"
Once a person has decided on something, it's hard to persuade them otherwise.
Especially entrepreneurs, they always have strong opinions!
Xiaomi, Bosideng, BYD, are just a small microcosm.
That night, countless entrepreneurs, founders, and chairmen watched the Meiyou Technology report and began to plan their own paths to diversification.
Wang Yi only intended to deceive one Bosideng, but unexpectedly he "deceived" a large number of entrepreneurs into a state of panic.
Diversification, like a Trojan horse virus, was implanted in the minds of many entrepreneurs, making them toss and turn, unable to sleep.
Even Ray Bus, who was facing a supply chain crisis, suffered from insomnia.
They were all thinking, what if the supply chain crisis isn't resolved and Xiaomi fails? What then?
It seems diversification is a good direction, like Meiyou Technology...
For example, put down the phone and make tablets?
Make computers?
Make home appliances?
It seems all are possible!
With diversified development, as long as one succeeds, then it's stable!
Hmm, Chairman Wang of Meiyou is truly wise, I must visit him another day.
They are all in the capital.
Thinking about it, Ray Bus's teeth were almost ground to pieces!
After all, without Wang Yi's five million huge order, how could Xiaomi have a supply chain crisis?
Plus the 1999 price, it directly killed off its mentor Meizu, and blocked many potential competitors, making it hard for Xiaomi not to grow big.
But now, because of Wang Yi, because of Xingyi Mobile, everything has become an unknown, a pessimistic unknown shrouded in crisis!
Xiaomi's future has become rough and bleak...
Wang Yi knew nothing about this.
After washing up, he climbed into Song Sining's bed.
Song Sining had her back to Wang Yi, a silk nightgown perfectly outlining her graceful figure.
She seemed calm and collected, but was in fact extremely nervous, her breathing a little heavier.
Wang Yi smiled slightly, lay beside her, and softly said,
"Sining."
"Asleep,"
Song Sining said.
Wang Yi was amused:
"Still answering when asleep."
"Can't I talk in my sleep?"
Song Sining pouted.
"Yes, and a sleepwalk would be even better!"
Saying that, Wang Yi turned Song Sining over and kissed her.
"Mm~"
Song Sining made a strange sound, but it became the best catalyst.
After some lingering, when Wang Yi wanted to go further, Song Sining tried to stop him:
"No, tomorrow we have to attend the groundbreaking ceremony."
"That's not important!"
Wang Yi couldn't be bothered.
At this critical juncture, nothing could stop him!
"You... Alas!"
Song Sining sighed, only allowing Wang Yi to have his way.
After all, he was the boy she liked, and she didn't want him to keep feeling uncomfortable...
She just blushed and said,
"You... did you prepare for that?"
"Of course."
Wang Yi didn't want Song Sining to get pregnant before graduating...
"Bully!"
Song Sining playfully scolded.
He really came prepared!
"Then... then... turn off the light..."
The light went out.
The room plunged into darkness.
Only two figures remained, studying the origin of life...
The girl with whom he had mutual affection but regretfully missed in his previous life finally became his woman!
The regrets of two lifetimes were finally completely fulfilled tonight.
Half an hour later, the storm subsided.
Song Sining let out a long sigh of relief, then grabbed Wang Yi's hand and gently bit it.
Wang Yi chuckled:
"Like a puppy, marking your territory?"
"You're the puppy!"
Song Sining playfully scolded, hugging Wang Yi tightly and nestling into his arms.
They embraced and slept, with only a blood-red rose blooming on the bedsheet in the dark night.
When Song Sining woke up again, it was past seven in the morning.
Just as Song Sining thought of getting up to make breakfast, she suddenly felt a discomfort.
Wang Yi hugged Song Sining, and gently said,
"You lie down and rest, I'll make breakfast."
"Okay!"
Song Sining smiled charmingly, feeling much better.
This feeling of being cared for and considerate was truly wonderful.
Wang Yi got up and walked into the kitchen to cook breakfast.
Song Sining rested for a while, then slowly got up to wash.
Enjoying the breakfast made by Wang Yi, Song Sining felt that such days were very happy.
Wang Yi was good in every way, except that last night he was a little bit inconsiderate!
Remembering this, Song Sining pouted, feeling a little displeased.
Wang Yi was amused:
"Ningning, you're on vacation today, don't worry about anything. I'll go to the Meiyou Technology Park groundbreaking ceremony!"
"Okay!"
Song Sining smiled knowingly.
Today, she was indeed not suitable to show her face; it would be easy for people to notice something.
It was better to rest for a day first.
And Xingyi Mobile was to be released in just over a month; it was time for Wang Yi to step from behind the scenes to the forefront!
The groundbreaking ceremony of Meiyou Technology Park was a good opportunity.
After eating, Wang Yi lifted Song Sining by her waist and gently placed her on the bed:
"Rest well, I'll be back!"
"Okay!"
Song Sining nodded obediently, no longer displaying her usual cool and capable President Song demeanor, but full of the posture of a little woman.
After a farewell kiss, Wang Yi left the house, heading straight for Meiyou Technology.
The biggest event today was the groundbreaking ceremony for Meiyou Technology!
But Wang Yi was also thinking whether to take advantage of WeChat not yet being big and create a chat software.
(End of chapter)